REAL TRENDS Article Archive

  • How do you handle frustrated buyers?

    Summary:

    How do you handle frustrated buyers -- what do you say to them? Nothing, you just ask good questions...

  • Organizational Health Is More Important Now Than Ever

    Summary:

    You can have all the resources in the world, but if you don't serve your agents and staff, your growth will be hindered. Organizational health is more important now than ever...

  • Housing Legislative Proposals

    Summary:

    Which ones could impact housing markets and brokerage? From making significant changes to the tax code to nationalizing the California independent contractor rules, the Biden administration has many proposals embedded in their plans that could have a material impact on housing markets and brokerage.

  • Record Number Of Agents And Teams On Lists

    Summary:

    There was a record number of agents and teams on lists. On June 11, we launched the agent and team rankings. Here's an analysis of our findings...

  • When Will Inflation Rear Its Ugly Side?

    Summary:

    House prices are going up at double-digit rates with no end in sight. Construction materials and a wide variety of commodities, such as metals, farm products and finished goods are rising faster than any time in recent memory.

  • Record Growth In All Rankings

    Summary:

    Leading brokerage firms and top agents and teams grew their total share of the business faster than the market as a whole.

  • A New Way For Brokerages To Compete In The iBuyer Arena

    Summary:

    A new solution allows brokers to offer iBuyer services without the investment. In today's competitive market, offering options to sellers is smart business...

  • Exploding The No-Inventory Myth

    Summary:

    There is inventory, it's just not sitting around. Ask any sales associate, "How's the market?" and most will reply, "There's no inventory." Let's look at the facts...

  • 7 Reasons We're Not In A Real Estate Bubble

    Summary:

    Are rapidly rising home prices a warning sign of a real estate bubble? Could the U.S. housing market collapse as it did 14 years ago, triggering a severe recession?

  • Record Growth Drives Typical Home Values Up 11.6% Over Last Year

    Summary:

    Persistent double-digit price appreciation evokes 2007, but underlying forces show this is not a bubble. Seemingly endless demand and low supply have driven record-breaking home value appreciation over the past year...